Client:
Legacy Life Project
Industry:
Video Production
Location:
Orlando, Florida
Our Role:
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Brand Discovery
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Brand Strategy
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Brand Identity Design
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Website Design & Development
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Social Media Content Creation
Website:
The Challenge:
Legacy Life Project is the video production arm of Macbeth studio in Orlando, Florida. They were in the business of creating family legacy videos that would serve as a memento for loved ones. They came to us to rebrand in order to appeal to a premium clientele.
The Solution:
We elevated their positioning from just creating "family home videos" to "mini-documentaries that celebrated life stories". We recommended that they increase their prices, and expand their offering to include corporate legacy videos & professional biography videos to attract that higher echelon of clientele. Their new brand identity design incorporated a bespoke typeface, and an elegantly crafted logo, and colour combination that gave them that premium look & feel.
In their new brand, we honored the makers, the craft, and the skill that went into making such polished documentaries with minute attention to detail. At the same time, we honored those who had their documentaries made - people of significance - and their fascination to a benchmark of taste, sophistication, and high standards.
"I’m extremely happy with the rebrand of Legacy Life Project. I liked Rayvn's communication style and professional approach. They told us what they would do, and then they did it. They listened to our ideas and concerns, and implemented changes as needed, while still guiding and adding value at each step."
Jim Hobart
Founder,
Legacy Life Project