The Challenge:
Christos Nikas is and Business Coach, and Instagram Influencer (with 162K Followers). Often referred to as the "Instagram Professor", he teaches entrepreneurs how to harness the power of social media to grow their business. His brand was a bit inconsistent in the way it portrayed itself. He wanted a refresh his brand to appeal a more sophisticated audience that valued his expertise & thinking.

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The Solution:

Christos new branding was inspired by old-school values. He grew up in an era before there was social media. He used to run a premium wedding & event management company. To be successful in that, you needed to have “social skills”. You needed to know how to make conversations, how to win business, how to entertain your audience, how to solve problems, and how to provide the best value. Those exact same skills he has now carried over to his business coaching practice. He is putting the "social" back into social media. 

Christos is someone who radiates wisdom and charisma, but questions the status quo. He hates the idea of his students creating stupid dance videos for the purpose of becoming famous on Instagram. His primary focus is to provide VALUE (and lots of it). We created a sophisticated brand, to attract the right entrepreneurs who will pay handsomely for his expertise and guidance. We felt the black and copper combination was perfect for this Magician brand that would create thumb stopping moments while scrolling on social media.