Branding Basics

Denny Kurien

Mar 222 min read

Brand Identity Insights from Today’s Premier Toronto Branding Agency

Brand Identity Insights from Today’s Premier Toronto Branding Agency In today's fiercely competitive business landscape, a standout brand...

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A Comprehensive Guide from Today’s Leading Toronto Branding Agency

Denny Kurien

Mar 142 min read

A Comprehensive Guide from Today’s Leading Toronto Branding Agency

A Comprehensive Guide from Today’s Leading Toronto Branding Agency In today's bustling marketplace, establishing a strong brand identity...

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3 Luxury Branding & Marketing Strategies to Boost Your Bottom Line

Denny Kurien

Mar 28, 20237 min read

3 Luxury Branding & Marketing Strategies to Boost Your Bottom Line

Mastering the Luxury Strategy by applying 'The 24 Anti-Laws of Marketing' to your service-based business When it comes to luxury...

387 views0 comments

Denny Kurien

Mar 8, 20234 min read

Key Questions to Ask When Developing Your Brand Identity

There are all sorts of different brands and companies out there, and no two are alike, at least the ones that thrive find ways to...

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Denny Kurien

Feb 24, 20232 min read

Incorporating Your Brand Identity into your Website Design

Incorporating Your Brand Identity into your Website Design When it comes to staying consistent with your branding strategy and getting...

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4 Tips for Setting Yourself Apart from Competitors

Denny Kurien

Feb 16, 20232 min read

4 Tips for Setting Yourself Apart from Competitors

When it comes to your business, having some tips to distinguish yourself from competitors is essential, especially in an oversaturated...

96 views0 comments

Denny Kurien

Feb 9, 20232 min read

How Brand Consistency Can Help You Outpace the Competition

When it comes to creating a successful brand strategy, most branding consultancy firms will say that one of the most important aspects of...

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Denny Kurien

Jan 3, 20234 min read

How a Brand Refresh Can Revitalize Your Business

As the years go by, consumer trends and people’s tastes change, forcing the need to occasionally update your brand to remain competitive....

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Why Branded Packaging is Essential for Your Business

Denny Kurien

Dec 27, 20222 min read

Why Branded Packaging is Essential for Your Business

From the prototyping and design of your product to ensuring it’s of the highest quality, a lot goes into establishing your brand. That’s...

66 views0 comments

Denny Kurien

Dec 13, 20222 min read

The Importance of Brand Identity for Your Business

When it comes to competing in today’s fast-paced business world, it doesn’t matter what industry you’re in, developing a strong brand...

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Denny Kurien

Dec 8, 20224 min read

Brand Identity: What it is & Tips for Developing a Great One

Your brand is just like your personality: it’s what makes you unique and sets you apart from the rest of the pack. But often, for many...

104 views0 comments

Denny Kurien

Dec 1, 20222 min read

5 Ways Your Brand Can Increase Customer Loyalty

One of the best ways to truly set your brand apart and create loyal customers is by leveraging marketing psychology. After all, having a...

68 views0 comments

Denny Kurien

Nov 24, 20222 min read

5 Critical Branding Mistakes to Avoid

Whether you want to start a new brand from scratch or upgrade your existing brand, you might be wondering where to start and what the...

93 views0 comments

5 Reasons why it Might Be Time for Rebranding

Denny Kurien

Nov 17, 20223 min read

5 Reasons why it Might Be Time for Rebranding

For many businesses and digital marketers, a rebranding can seem a little overwhelming. However, it doesn’t have to be such a daunting...

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Denny Kurien

May 3, 20224 min read

How to Build a Personal Brand in 2024

Your personal brand is a representation of you that others are presented with when they look for you online, be it through video, social...

10,639 views2 comments

Logos & identity designs – what’s the difference?

Denny Kurien

Apr 11, 20225 min read

Logos & identity designs – what’s the difference?

In this article, we will cover: What is a brand? What is branding? What is an identity? What is a logo? What does a brand identity...

24,510 views0 comments

Branding for Startups of Service-Based Businesses: A Complete Guide

Denny Kurien

Mar 7, 20226 min read

Branding for Startups of Service-Based Businesses: A Complete Guide

If you were a 1 person startup, how important is it for you to spend money on branding? Is it even important for the launch of your...

1,129 views0 comments

Denny Kurien

Jan 26, 20224 min read

How to write a brand positioning statement for your consulting business

In this article, we will cover: What is a brand positioning statement? What is the purpose of a brand positioning statement? How do you...

702 views1 comment

How does our branding & design process work

Denny Kurien

Jan 26, 20222 min read

How does our branding & design process work

We are a branding & design agency based in Toronto, Canada. We create premium brands for knowledge-based businesses. We also work with...

1,744 views0 comments

Denny Kurien

Jan 26, 20227 min read

How to re-brand your consulting business?

If you are an entrepreneur, you might be considering doing a brand refresh, or a brand overhaul for your business. Let's dig a bit deeper...

519 views0 comments

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